Record-breaking, global music phenomenon drops hot tropical track preceding much-anticipated conclusion to studio album
Summer calls for new music! Influential, global icon and China’s top superstarLAY (Lay Zhang) dropsBOOMas hisLITalbum,by Zhang Yixing Studio,comes to completion with the final six songs, bringing his twelve-track album to fruition. Following the record-breaking success of the first six songs ofLIT, LAY continues to bridge two cultures and two sounds, while showcasing his personal growth in his artistry. LAY gracefully forges together tropical and hip-hop elements, perfect for the hot season with pre-singleBOOM. The smooth track is an easy-on-the-ears, sway-with-the-breeze tune, accentuated by refreshing lyrics and a catchy hook that’ll be stuck on repeat in listeners’ heads.
BOOMsignals the forthcoming of the much-anticipated conclusion to LAY’s twelve-track album. LAY teams up with GRAMMY Award-winning producer and songwriter Scott Storch(50 Cent, Beyoncé, DJ Khaled, Snoop Dogg)for the last six songs featured on the final piece, demonstrating a groundbreaking blend of hip-hop and Mandopop. Previously, LAY worked with producer heavyweight Murda Beatz (TravisScott, Gucci Mane, Drake) on the first six songs of theLITalbum.LITis a handcrafted,masterpiece featuring twelve tracks, and all songs on the album are co-written by LAY himself, who also personally co-produced every track, ensuring his message and story are clearly instilled in each song. The new project strongly holds a backbone in modern hip-hop with an enjoyable sound, never done before.
LAY received tremendous success this year garnering international attention after joining forces with Steve Aoki andwill.i.amfor the hit cross-cultural collaborationLove You More,reaching #1 on the QQ Music China chart. He became a household name in Asia and one of the most beloved stars in the region with a loyal 49.4 million followers on Weibo and over 12 million followers on Instagram. As a solo artist, LAY’s career has skyrocketed from tremendous success becoming the highest-ranked Mandopop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the US with his third albumNAMANANA.
The pre-order for Lay Zhang’s new digital albumLITwent live on China’s QQ Music platform, and 9 certification records were instantly broken as it went live. The digital album surpassed 1.5 million pre-orders within 7 minutes and 19 seconds of launch, locking in the #1 position on QQ Music’s daily and weekly album sales chart. The music video and EP forLITwent on to break records for a Chinese artist. In 24 hours, LAY received over 1.6 million views on his YouTube channel, and over 5 million views in four and a half days on the music video forLIT. Organically, LAY received over 100 reaction videos on YouTube within a week of the music video’s release, which led to 1 million subscribers in that same week on LAY’s YouTube channel (officially June 6th). Additionally, LAY’s song debuted at #22 on Billboard’s World Digital Song Sales Chart while LAY peaked on Billboard’s Social 50 Chart at #36.
Outside of music, he is a powerhouse in the acting world of TV and film and hosted multiple top-rated reality shows in Asia, all while being the face of and representing top-tier brands such as Converse, M.A.C, and Biotherm Homme in Asia, as well as Calvin Klein and Daniel Wellington Watches globally.
photo credits: Zhang Yixing Studio